Pearson Education

Principles of Marketing (18th Edition) Philip Kotler, Gary Armstrong GE

9781292341132 | Brand New | International Edition | Paperback
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Author:
Philip Kotler, Gary Armstrong
Edition:
18th
Publisher:
Pearson Education
ISBN-10:
1292341130
ISBN-13:
9781292341132
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Philip Kotler, Gary Armstrong
Edition:
18th
Publisher:
Pearson Education
ISBN-10:
1292341130
ISBN-13:
9781292341132
Format:
Paperback
Language:
English
Access Code:
Not Included

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