Pearson Education

Principles of Marketing (17th Edition) Kotler IE

9781292220178 | Brand New | International Edition | Paperback
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Condition:
New
Availability:
In Stock, Usually Ships within 1 business day
Weight:
3.80 LBS
Shipping:
Calculated at Checkout
Author:
Philip T. Kotler and Gary Armstrong
Edition:
17th
ISBN-10:
1292220171
ISBN-13:
9781292220178
Format:
PaperBack
Language:
English
Access Code:
No
Current stock: 0

Description

Description

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Usually Ships within 1 business day
Weight:
3.80 LBS
Shipping:
Calculated at Checkout
Author:
Philip T. Kotler and Gary Armstrong
Edition:
17th
ISBN-10:
1292220171
ISBN-13:
9781292220178
Format:
PaperBack
Language:
English
Access Code:
No

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