Pearson Education

Marketing Research (8th Edition) Alvin C. Burns and Ann F. Veeck

9780134167404 | Brand New | International Edition | Without Access Code
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Description

Description

he Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Additional Info

Additional Info

Availability:
In Stock, Usually Ships within 1 business day
Weight:
2.30 LBS
Shipping:
Calculated at Checkout
Author:
Alvin C. Burns and Ann F. Veeck
Edition:
8th
Publisher:
Prentice Hall
ISBN-10:
0134167406 (Reference Only)
ISBN-13:
9780134167404 (Reference Only)
Our ISBN-10:
1292153261 (International Edition)
Our ISBN-13:
9781292153261 (International Edition)
Color Printed:
Yes
Format:
Hardcover
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No