McGraw-Hill Education

ISE Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition) George Belch and Michael Belch

9781260570991 | Brand New | International Edition | Paperback
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Availability:
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Weight:
3.00 LBS
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Author:
George Belch and Michael Belch
Edition:
12th
Publisher:
McGraw-Hill Education
ISBN-10:
1260570991
ISBN-13:
9781260570991
Format:
Paperback
Language:
English
Access Code:
Not Included
Current stock: 0

Description

Description

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!

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Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
George Belch and Michael Belch
Edition:
12th
Publisher:
McGraw-Hill Education
ISBN-10:
1260570991
ISBN-13:
9781260570991
Format:
Paperback
Language:
English
Access Code:
Not Included

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