McGraw-Hill Education

Introduction to Mass Communication: Media Literacy and Culture (10th Edition) Stanley J. Baran

9781259924972 | Brand New | International Edition | Paperback
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Author:
Stanley J. Baran
Edition:
10th
Publisher:
McGraw-Hill Education
ISBN-10:
1259924971 (Reference Only)
ISBN-13:
9781259924972 (Reference Only)
Our ISBN-10:
1260092364
Our ISBN-13:
9781260092363
Language:
English
Format:
Paperback
Access Code:
No
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Description

Description

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ships within 1 business day
Weight:
1.80 LBS
Shipping:
Calculated at Checkout
Author:
Stanley J. Baran
Edition:
10th
Publisher:
McGraw-Hill Education
ISBN-10:
1259924971 (Reference Only)
ISBN-13:
9781259924972 (Reference Only)
Our ISBN-10:
1260092364
Our ISBN-13:
9781260092363
Language:
English
Format:
Paperback
Access Code:
No

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