Pearson Education

Integrated Advertising, Promotion, and Marketing Communications (8th Edition) Clow IE

9781292222691 | Brand New | International Edition | Paperback
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Condition:
New
Availability:
In Stock, Usually Ships within 1 business day
Weight:
1.50 LBS
Shipping:
Calculated at Checkout
Author:
Kenneth E. Clow and Donald E. Baack
Edition:
8th
ISBN-10:
1292222697
ISBN-13:
9781292222691
Format:
PaperBack
Language:
English
Access Code:
No
Current stock: 0

Description

Description

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Usually Ships within 1 business day
Weight:
1.50 LBS
Shipping:
Calculated at Checkout
Author:
Kenneth E. Clow and Donald E. Baack
Edition:
8th
ISBN-10:
1292222697
ISBN-13:
9781292222691
Format:
PaperBack
Language:
English
Access Code:
No

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