Global Marketing (7th Edition) Keegan IE
Pearson Education

Global Marketing (7th Edition) Keegan IE

9780273766711 | Brand New | International Edition | Paperback
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$182.99
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Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
2.40 LBS
Shipping:
Calculated at Checkout
Author:
Warren J. Keegan and Mark Green
Edition:
7th Edition
Publisher:
Pearson Education
ISBN-10:
0273766716
ISBN-13:
9780273766711
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Access Code:
No
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Description

Description

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

Additional Info

Additional Info

Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
2.40 LBS
Shipping:
Calculated at Checkout
Author:
Warren J. Keegan and Mark Green
Edition:
7th Edition
Publisher:
Pearson Education
ISBN-10:
0273766716
ISBN-13:
9780273766711
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Access Code:
No

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