Pearson Education

E-Commerce 2021: Business, Technology and Society (16th Edition) Kenneth C. Laudon and Carol Guercio Traver

9780136931805 | Brand New | International Edition | Paperback
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Author:
Kenneth C. Laudon and Carol Guercio Traver
Edition:
16th
Publisher:
Pearson Education
ISBN-10:
0136931804
ISBN-13:
9780136931805
Our ISBN-10:
1292343168
Our ISBN-13:
9781292343167
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

E-commerce 2021: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Kenneth C. Laudon and Carol Guercio Traver
Edition:
16th
Publisher:
Pearson Education
ISBN-10:
0136931804
ISBN-13:
9780136931805
Our ISBN-10:
1292343168
Our ISBN-13:
9781292343167
Format:
Paperback
Language:
English
Access Code:
Not Included

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