Pearson Education

E-Commerce 2019: Business, Technology and Society (15th Edition) Kenneth C. Laudon, Carol Guercio Traver

9780134998459 | Brand New | International Edition | Paperback
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2.50 LBS
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Author:
Kenneth C. Laudon, Carol Guercio Traver
Edition:
15th
Publisher:
Pearson Education
ISBN 10:
0134998456
ISBN 13:
9780134998459
Our ISBN 10:
1292303174
Our ISBN 13:
9781292303178
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ship in 1 Business Day
Weight:
2.50 LBS
Shipping:
Calculated at Checkout
Author:
Kenneth C. Laudon, Carol Guercio Traver
Edition:
15th
Publisher:
Pearson Education
ISBN 10:
0134998456
ISBN 13:
9780134998459
Our ISBN 10:
1292303174
Our ISBN 13:
9781292303178
Format:
Paperback
Language:
English
Access Code:
Not Included

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