Pearson Education

Digital Marketing (7th Edition) Dave Chaffey, Fiona Ellis-Chadwick

9781292241579 | Brand New | International Edition | Paperback
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Weight:
2.40 LBS
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Author:
Dave Chaffey, Fiona Ellis-Chadwick
Edition:
7th
Publisher:
Pearson Education
ISBN 10:
1292241578 (Reference Only)
ISBN 13:
9781292241579
Format:
Paperback
Language:
English
Access Code:
Not Included
Current stock: 0

Description

Description

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ship in 1 Business Day
Weight:
2.40 LBS
Shipping:
Calculated at Checkout
Author:
Dave Chaffey, Fiona Ellis-Chadwick
Edition:
7th
Publisher:
Pearson Education
ISBN 10:
1292241578 (Reference Only)
ISBN 13:
9781292241579
Format:
Paperback
Language:
English
Access Code:
Not Included

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