McGraw-Hill Education

Contemporary Advertising (15th Edition) William F. Arens and Michael F. Weigold IE

9781259921261 | Brand New | International Edition | Paperback
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Availability:
In Stock, Usually Ships within 1 business day
Weight:
2.80 LBS
Shipping:
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Author:
William F. Arens and Michael F. Weigold
Edition:
15th
Publisher:
McGraw-Hill Education
ISBN-10:
1259921263
ISBN-13:
9781259921261
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No
Current stock: 0

Description

Description

Contemporary Advertising, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns."

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Additional Info

Additional Info

Availability:
In Stock, Usually Ships within 1 business day
Weight:
2.80 LBS
Shipping:
Calculated at Checkout
Author:
William F. Arens and Michael F. Weigold
Edition:
15th
Publisher:
McGraw-Hill Education
ISBN-10:
1259921263
ISBN-13:
9781259921261
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No

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