McGraw-Hill/Irwin

Basic Marketing (19th Edition) Perreault

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Availability:
In Stock, Usually Ships within 24 Hours
Weight:
1.80 LBS
Shipping:
Calculated at Checkout
Author:
Jr., William D. Perreault, Joseph P. Cannon and E. Jerome Mccarthy
Edition:
19th
Publisher:
McGraw-Hill/Irwin
ISBN-10:
0078028981 (Reference Only)
ISBN-13:
9780078028984 (Reference Only)
Our ISBN-10:
1259060764 (International Edition)
Our ISBN-13:
9781259060762 (International Edition)
Color Printed:
Yes
Format:
Papaerback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No
Current stock: 0

Description

Description

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

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Additional Info

Additional Info

Availability:
In Stock, Usually Ships within 24 Hours
Weight:
1.80 LBS
Shipping:
Calculated at Checkout
Author:
Jr., William D. Perreault, Joseph P. Cannon and E. Jerome Mccarthy
Edition:
19th
Publisher:
McGraw-Hill/Irwin
ISBN-10:
0078028981 (Reference Only)
ISBN-13:
9780078028984 (Reference Only)
Our ISBN-10:
1259060764 (International Edition)
Our ISBN-13:
9781259060762 (International Edition)
Color Printed:
Yes
Format:
Papaerback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No

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