McGraw-Hill Education

Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition) George Belch and Michael Belch

9781260259315 | Brand New | International Edition | Paperback
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Weight:
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Author:
George Belch and Michael Belch
Edition:
12th
Publisher:
McGraw-Hill Education
ISBN-10:
1260259315 (Reference Only)
ISBN-13:
9781260259315 (Reference Only)
Our ISBN-10:
1260570991 (International Edition)
Our ISBN-13:
9781260570991 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!

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Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
George Belch and Michael Belch
Edition:
12th
Publisher:
McGraw-Hill Education
ISBN-10:
1260259315 (Reference Only)
ISBN-13:
9781260259315 (Reference Only)
Our ISBN-10:
1260570991 (International Edition)
Our ISBN-13:
9781260570991 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included

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