McGraw-Hill Education

A Preface to Marketing Management (15th Edition) J. Paul Peter and James H Donnelly IE

9781260287257 | Brand New | International Edition | Paperback
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New
Availability:
In Stock, Ships within 1 business day
Weight:
2.50 LBS
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Author:
J. Paul Peter and James H Donnelly
Edition:
15th
Publisher:
McGraw-Hill Education
ISBN-10:
1260287254
ISBN-13:
9781260287257
Language:
English
Format:
Paperback
Access Code:
No
Current stock: 0

Description

Description

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ships within 1 business day
Weight:
2.50 LBS
Shipping:
Calculated at Checkout
Author:
J. Paul Peter and James H Donnelly
Edition:
15th
Publisher:
McGraw-Hill Education
ISBN-10:
1260287254
ISBN-13:
9781260287257
Language:
English
Format:
Paperback
Access Code:
No

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