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Advertising & IMC: Principles and Practice (10th Edition) Moriarty

  • Advertising & IMC: Principles and Practice (10th Edition) Moriarty | 9780133506884
  • Advertising & IMC: Principles and Practice (10th Edition) Moriarty | 9781292017396
RRP:
$240.99
Your Price:
$64.99 (You save $176.00)
ISBN:
9780133506884 (Reference Only)
Brand:
Condition:
Brand New International Edition
Weight:
3.10 LBS
Availability:
In Stock
Delivery:
Estimated Between
Mon. Jan. 23 and Wed. Jan. 25
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Product Description

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.


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