Prentice Hall

Advertising & IMC: Principles and Practice (10th Edition) Moriarty

9780133506884 | Brand New | International Edition
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Description

Description

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Additional Info

Additional Info

Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
3.10 LBS
Shipping:
Calculated at Checkout
Author:
Sandra Moriarty and Nancy Mitchell
Edition:
10th Edition
ISBN-10:
0133506886
ISBN-13:
9780133506884
Our ISBN-10:
1292017392
Our ISBN-13:
978-1292017396
Format:
Paperback
Language:
English
Access Code:
No